Barbie x Happy Pops

Canadian Brand Happy Pops Marks International Women’s Day with Announcement of Barbie Career Collection

Toronto, ON - March 6, 2026 – Happy Pops, a Toronto-based all-natural frozen treat brand, partners with Barbie to launch the You Can Be Anything™ Ice Pop Collection, spotlighting empowerment, representation and celebrating International Women’s Day.The collaboration inspires confidence and curiosity in youth, and highlights diverse career paths. Consumers will be able to shop the limited-edition collection beginning in mid-March online and at select Canadian retailers.

The collection features 25 career-themed Barbie dolls spanning fields across STEM, sports, media, culinary arts, agriculture, healthcare, entrepreneurship, and more. Each custom-wrapped Pink Lemonade Happy Pop highlights a different Barbie career alongside an empowering message designed to spark confidence and curiosity. Featured roles include astronaut, chef, doctor, farmer, firefighter, guitarist, hockey player, news reporter, pilot, scientist, tennis player, veterinarian, wheelchair basketball player, and many others—showcasing a wide range of possibilities and representation.

“At Happy Pops, we believe joy and representation go hand in hand,” said Leila Keshavjee, Founder and CEO of Happy Pops. “International Women’s Day felt like a natural moment to introduce our collaboration with Barbie. Through this partnership, we aim to inspire future generations to embrace what lights them up, what they’re curious about, and the endless paths they can choose to explore.”

The limited-edition Pink Lemonade flavour is crafted with fresh-pressed lemons and dragon fruit, creating a naturally vibrant pink ice pop inspired by Barbie’s signature colour. The Happy Pops x Barbie “You Can Be Anything” Collection will be available for a limited time through multiple purchase options:

• Online at www.happypops.ca: $44 CAD for a 16-pack, including a “Build Your Own Box” option
• Single Serve: Starting at $3 at select Ontario retailers
• In retail stores: 4-pack boxes* starting at $7.99 at Longo’s, Mama Earth Summerhill Market, and select national retailers

*Barbie-branded outer packaging with Pink Lemonade in standard packaging inside

About Happy Pops
Founded by entrepreneur Leila Keshavjee, Happy Pops is an award-winning Canadian frozen dessert company known for its fruit-forward, all-natural frozen treats made with real ingredients. What began at local farmers’ markets has grown into a nationally recognized brand now available in more than 2,000 retailers across Canada including Whole Foods, Sobeys and Loblaws. Proudly made in Toronto, Happy Pops creates vegan frozen treats that are free from artificial colours and flavours. With a mission to bring more joy and better ingredients to the frozen aisle, the company continues to innovate through creative collaborations, seasonal flavours, and products that celebrate real fruit and real happiness.

About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com